I had a similar experience where they wouldn't even let me hear their spiel because I had a baby with me and they want your COMPLETE attention. It actually worked to my advantage because when I got home and started researching, I found mostly bad commentaries on DB. We actually wound up going to Direct Depot for our kitchen and were told that they used to be DirectBuy's kitchen "people" before they started doing it themselves. They cut ties with Direct Buy because of the way their customer service treated the members after they have grabbed your $5,000. 

Anyway, the commercial shows "I saved $40,000 on my cabinets alone." Well, like someone here said, that is off the MSRP! My kitchen order came to $65,000 MSRP and I am paying $21,000. And I paid $44/sq. ft for my level-two granite! That was huge for me, as we have 78 sq. ft.! So you can get those savings without paying the fee. Direct Depot doesn't charge the 8% service charge DB does and you can do the whole thing on the phone and through your computer with them. Better yet, anyone with DB membership still gets the DB discount through Direct Depot. (I'll stop now that I sound like a commercial for Direct Depot, LOL!)